KCB Group on Thursday stepped down as the Title Sponsor of the Kenya National Rally Championship and the Safari Rally,and instead taken up a new role as the official Banking Partner of the Rally and other motorsports disciplines,from 2017.
The decision was reached after the bank reviewed its motorsports sponsorship with the Kenya Motor Sports Federation (KMSF),taking a different strategic decision in line with its business objective.
KCB Marketing and Communication’s Director Angela Mwirigi said the bank has over the last one year reviewed its sponsorship portfolio to reflect the bank’s overall strategic vision,”explaining why we have taken this tangent.”
“We are committed top deepen our support towards sports sponsorship in Kenya and across the region.We want to give sports fans an enhanced experience in line with our brand.”
KCB has been the title sponsor for the KCB Safari Rally for the past 14 years,since 2003.
KCB will however remain the title sponsor of the remaining legs of the 2016 Kenya National Rally Championship.
World Rally Championship to Kenya
Meanwhile Kenya hopes to bring back World Rally Championship by hosting Africa Rally Championship in 2017.
The newly elected Chairman of Kenya Motorsport Federation (KMSF) Phineas Kimanthi attended the 4th annual FIA Sport Conference in Turin, Italy with an aim to “advocate for the return of the WRC to Africa”.
Mr Kimanthi sais “the World Rally Championship promoters are willing to return the World Rally Championship to Africa,but for us to qualify we have to show that we are legible”
Mr.Kimanthi commended KCB for agreeing to Step down as the Title Sponsor of the Kenya National Rally Championship and the Safari Rally to allow an opportunity for more corprate sponsors.
“One of the requirement to qualify for WRC is to able to show that we can market the country internationally”
“I was able to meet virtually every body,the FIA President , CEO of WRC,technical people who plan WRC.I left Italy Saturday with a written commitment that WRC are willing to come back to the country”.
“We are on course to working towards bringing back WRC to Kenya”