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Anti-tobacco crusaders strongly oppose BAT’s push for tax holiday on Nicotine Pouches


The Kenya Tobacco Control Alliance has come out guns blazing to protest the recent push by the British American Tobacco to have a three-year tax holiday on its local production of nicotine pouches popularly known as LYFT.

KETCA Progmammes Officer Thomas Lindi has described the push as outrageous and injurious to tobacco control and other public health policies.

Speaking at a media briefing with other and health promotion actors in the country Lindi instead called for ban of Lyft a nicotine pouche that is allegedly causing addiction among young people.

KETCA Chairman Joel Gitali says that high tax on tobacco and e-cigarettes was a way of reducing consumption of the products to protect the health of Kenyan citizens.

Gitali also wants action to be taken against the Pharmacies and Poisons Board for unprocedurally registering LYFT.