The Kenya Tobbacco Alliance has strongly opposed the plan by the British American Tobacco to introduce an array of nicotine based products otherwise known as nicotine pouches.
KETCA Programmes Director Thomas Lindi says the plan is ill conceived and that the new product still contains nicotine which is harmful to consumers health .
Speaking at a media briefing, Lindi argued further argued that, World Health organization does not support the nicotine based products.
The Alliance is now calling on the government not to license the new venture by BAT adding that it will make no impact in reducing tobacco consumption.
BAT has announced its plan to invest 2.5 billion shillings in a nicotine based plant in Kenya.
Approximately 4000 Kenyans die every year from tobacco related diseases.