- This is a deliberate effort to dispel the long-standing stereotype that Luo people were primarily interested in flaunting their wealth without investing in their rural homes.
- Photos began flooding the group’s feed, featuring extravagant mansionettes and sprawling bungalows covering vast hectares of land.
In a surprising turn of events, the Facebook group “Home Beautiful” has become the epicenter of a viral trend known as the #DeadCapital challenge.
The trend was sparked by a thought provoking post from a user who suggested that building houses in rural villages was akin to investing in “dead capital” implying that it held little long term value
This statement set off a wave of reactions, particularly among the Luo community members in the group.
The Luo community members of the “home beautiful” group wasted no time in showcasing their pride in the houses they had contrasted in their ancestral villages.
Photos began flooding the group’s feed, featuring extravagant mansionettes and sprawling bungalows covering vast hectares of land.
Some even shared images of their homes adorned with ostriches and others with stunningly massive swimming pools, showcasing opulence beyond imagination.
Defending their decision to invest in rural properties, members passionately argued that building houses in their ancestral villages was far from “dead capital” as alleged.
Many emphasized the importance of maintaining a connection to their roots and ensuring their families had a place to call home in their villages
This move was seen as a deliberate effort to dispel the long-standing stereotype that Luo people were primarily interested in flaunting their wealth without investing in their rural homes.
For years, the Luo community has faced criticism for not constructing homes in their ancestral villages, leading to embarrassing situations when their loved ones passed away.
It was often believed that they prioritized showcasing their affluence in urban areas while neglecting their roots. However, the recent surge in the #Deadcapital challenge demonstrates a shift in this perception.
Here are reactions from Kenyans on social media
“My analysis of the #DeadCapital challenge is as follows;
“Watu wako na pesa na Mali and its remarkable that they have invested back home with big haciendas. Everyone should be inspired by these beautiful homes. Kenyans especially the great Luo Community have great taste in housing! Eish,”Abigael Wanjiru commented.
“There’s a #DeadCapital challenge going on pale Facebook “Home Beautiful” group. Luos are showing Kikuyus dust buana,” Another said.
“Bro, nimepita hapo nikapigwa na stress”
“Whoever provoked those luo’s on that page with the #DeadCapital challenge should just apologize, mumeshinda,”