Pilsner Kenya in conjunction with Ghetto Radio and True black entertainment band on Sunday held a successful Pilsner campaign at club Evolution in Nairobi’s Umoja area.
Speaking during the event, Pilsner Brand Ambassador Leon Ochieng’ says that the partnership between Pilsner and Reggae is for changing the narrative that the beer is for old people.
“Kama Kuna mtu ambaye ameboeka akuje club evolution ama atufuate place next event itakuwa. Itisha pilsner yako 5 upate T-shirt ama Pilsner zako 10 upate hoodie. Tumeamua kuungana na Reggae juu fans wengi wa reggae hukunywa Pilsner. Pilsner ni one of the best, vile tumeanza Campaign numbers zishaanza kuenda juu,“said Ochieng.
Leon also added that they are doing the campaign so as to prove to people that Pilsner is everyone’s drink and not old people’s drink.
“Kuna stereotype that Pilsner ni ya watu wazee na tunafanya hii campaign ndio tuprovie watu that hii pombe inaweza kunywa na watu wote same na hizo beer zingine. Pia Madem waache kusema hawawezi kunywa hii bear kwa sababu itawapea tumbo juu hiyo ni uwongo na kitu watu wamejiwekea kwa akili tu,” added Ochieng.
Mathew Njogore thanked Ghetto Radio and Pilsner for bringing the event near them and for helping them get recognized.
He also said that he had never tasted Pilsner till yesterday and says that it is not a bad drink as people claim it is.
“Pilsner ni beer Fiti. Tumekuwa tukiskia hii campaign ikiendelea mitaa zingine. But Leo we are happy vile wame come huku kwetu. Tunashukuru sana Ghetto Radio na Pilsner kwa kutuletea hii event na mimi nimeonja hii beer na nikaona si mbaya na nitaendelea kuikunywa from now onwards,” said Njoroge.
The event which was a success saw reggae lovers recognize the East Africa Breweries Limited brand of alcohol.
Lucky consumers of Pilsner received gifts of T-Shirts and Hoodies.
VIDEO OF THE DAY; https://www.youtube.com/watch?v=TsEZXtqFItk
BY: EMMALINE OWUOR