Britam Foundation has launched a breast cancer awareness campaign set to run for the whole month of October.
The company in partnership with Estée Lauder Companies’ kicked off the campaign by lighting the Britam Tower at Upperhill Nairobi, in pink.
The campaign seeks to address some of the issues that have seen breast cancer become the number two cause of cancer deaths in Kenya after lung cancer.
Britam’s Group Managing Director, Mr. Tom Gitogo, highlighted that, the company has been in support of breast cancer for years and has been providing a range of resources that go beyond financial returns.
““The Estée Lauder Companies Breast Cancer Campaign has been committed to supporting the global breast cancer community for years now and at Britam, we create value by combining a broad range of resources such as this partnership to generate positive outcomes for our society that will go beyond financial returns for our shareholders or investors,” said Gitogo.
Some of these services include funding medical resources and services including access to mammograms and screenings.
Supporting the building and updating of various care centers to treat and support breast cancer patients is also another initiative.
In addition to lighting the Britam Tower, Estée Lauder Companies has also lined up other activities including skincare & self-care masterclass for cancer patients, and mall activations to create awareness.