Copa Coca-Cola Doubles School Numbers in Football Sponsorship
Coca-Cola Company through its Copa Coca-Cola program of sponsoring Secondary Schools football in term two’s of every year has doubled the number of Schools that will benefit from the sponsorship this year.
Speaking at a press briefing, Coca-Cola Kenya Marketing Manager Lucy Oduor has revealed that the number of Schools enrolled for this year’s program have been doubled from last year’s 2000 to 4000 secondary schools .
She added that the particular secondary schools will be given full kits and foot balls for the players to compete effectively.
“This year’s edition of Copa Coca-Cola has doubled the number of schools set to benefit from the talent nurturing program. We have added 2000 more secondary schools to the last year’s 2000 with an aim of reaching out to many talented boys and girls all over the country,”Oduor said.
The program allows young talented footballers to showcase their gifts in football thus providing a platform to the scouts to select the players of their choice at a tender age.
The initiative that started in 2008 in Kenya has so far produced a number of lethal and talented footballers who play at the local Premier league level such as Haron Nyakha of AFC Leopards among others.
Speaking on the same was Kenya Secondary Schools Sports Association Secretary General David Ngugi .He stated that the country needs such like initiatives to invest in the youth as a country that does not invest in the youth does not prosper.
“We thank Coca-Cola Company for bringing such like an initiative to develop our local talent from the grass root level. A Country that does not invest in its youth does not prosper, we are happy as the program has produced a good number of players doing well both locally and internationally,”Ngugi stated.
This year’s program marks 10th edition and will see scouts following up the talents to form COPA Coca-Cola all-stars team. The selected team will camp together and have the privilege of meeting other secondary schools students from all over the world with some best coaches monitoring them.
Speaking exclusively to Ghetto Radio,Haron Nyakha a beneficiary of COPA Coca-Cola program said that he has grown to a professional footballer because he was discovered by the same program.
“I’m proud of COPA Coca-Cola program and the COCA-COLA Company in general as the program of nurturing grass root talents has seen me grow to a professional footballer,”Nyakha said.
A number of foreign based footballers have also benefited from the Coca-Cola supported program. Former Kenyan international Dennis Oliech,Mc Donald Mariga and his brother Victor Wanyama of Totenham Hotspur are some of the players that came out as a result of the program. This year’s edition of COPA Coca-Cola will be launched on 1st April.