• Ministry of Youth Affairs , Arts and Sports signed an Memorandum of Understanding (MOU) between the ministry and Trace East Africa.
  • The agreement will see the music platform market Kenya’s creative content to a global audience.

Cabinet secretary for Youth Affairs, Arts and Sports, Hon. Ababu Namwamba together with Director of Trace East Africa signed a Memorandum of Understanding (MOU) between the ministry and Trace East Africa, which  will see the music platform, market Kenya’s creative content to a global audience.

The agreement will also see the two parties work together in nurturing and embracing budding talents under the TalantaHela project. Hon. Ababu has come up with a mechanism which he says will be passed into law to see to it that all artists are paid their royalties.

From this matatus and radio stations playing local content, will have to pay extra charges while renewing their licences.

Speaking about the new agreement, the Cabinet Secretary Ababu Namwamba said, “Today, we put pen to paper for the first time ever in the history of Kenya to sign an MOU for promotion of production, marketing of creatives. I thank @TraceEastAfrica for the journey that has culminated in this partnership, which is hugely beneficial to our artists.”

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The CS also said that the model had been vetted by Office of The Attorney General and the Kenya Copyright Board to ensure its authenticity.

“I want to assure our creatives that under Bottom-up Economic Transformation Agenda (BETA), you will enjoy a new dawn in this industry. This MOU offers our creatives a number of opportunities, including utilizing the robust TRACE platform to promote their content globally,” he said.

He called on Kenya’s musicians and content creators to take advantage of the new agreement to market themselves to a bigger audience adding, “As they say, what is not seen or heard never happened. This agreement provides you with a platform to show the world your talents.”

The Trace East Africa Managing Director, Danny Mucira, said that the MOU was a proper agreement with actionable items that will result in youth empowerment.

 “Trace is an empowerment platform where we work mostly with the youth to empower and help them realise their ability to participate in mainstream economy, and this MOU sets the ground to be able to do that through music,” he said.

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