Football Kenya Federation (FKF) has signed a lucrative sponsorship deal with a betting firm.
This journalist can exclusively disclose that the deal was signed on Monday and will run for three years.
Snippets of the sponsorship indicate that the deal will target football talent at the grassroots level across the country.
To add the icing on the cake, the deal will give an opportunity for young footballers in the country to showcase their talents at the top level.
A source privy to the happenings, who didn’t want to be named, told this journalist that the sponsorship deal will go a long way in nurturing and spotting talent in the country.
“FKF and the new partners have signed a three-year deal which will target the growth of grassroots football across the country,” the source mentioned.
Commenting on the deal, FKF CEO Barry Otieno confirmed they had signed a multimillion Shilling deal with a betting firm but declined to divulge more details.
Mr Otieno expressed happiness regarding the deal stating that full details of the deal will be announced this Thursday.
The CEO at the same time expressed optimism that other corporates would tag along in line with such sponsorship deals to support football in the country.
“It is true we have sealed another sponsorship with a betting firm but the finer details will be made public during the signing ceremony at a Nairobi Hotel on Thursday.
We are very happy that at least for now, we are attracting sponsorship which has eluded the federation for some time,” Otieno stated.