In Summary
- Tinder users can now let their friends and family recommend potential matches .
- You can invite up to 15 people to review possible matches in 24 hours.
- Over 75% of singles Tinder surveyed discuss their dating lives with friends several times a month.
Dating app Tinder is taking things a step further, by enabling friends and family of users to recommend potential matches.
In most cases people often need approval from friends and family when it comes to the choice of a romantic partner.
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The Tinder Match Maker
The dating app has launched Tinder Matchmaker, a feature that lets friends and family asynchronously access Tinder to recommend profiles.
Users can invite others, whether they have the app or not, to view and suggest potential matches.
“For years, singles have asked their friends to help find their next match and now we’re making that so easy with Tinder Matchmaker,” says Melissa Hobley, Chief Marketing Officer at Tinder. “Tinder Matchmaker brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you.”
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How does the feature work?
The App users can share a unique link for up to 15-friends in a 24-hour period.
Through the link, the designated matchmaker can access the dating app (either as a user themselves or a guest), and will then have a full day to recommend profiles to their loved ones.
Friends and family with the link can play matchmaker but can’t chat or send messages on the user’s behalf.
The user can make a final call over the recommendations and who they choose to like.
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Data Privacy On Tinder
In 2016, the company said it would review its data privacy policies after being accused of collecting the private data of users without explicit consent.
In February 2023, it released an “incognito mode”, which only shows users’ profiles to those they have already liked, for paying subscribers.
