In Summary
- Farmer’s Choice Announce Return of the ‘Flying Sausage’ By Ian Duncan In The Upcoming East African Safari Classic Rally.
- The company has committed to supporting Ian’s participation of the 11th edition of the Safari Classic Rally which will be held from 9th to 18th December.
Farmer’s Choice Limited has announced its reunion with Kenyan rally legend, Ian Duncan, for the upcoming 2023 East African Safari Classic Rally.
The company has committed to supporting Ian’s participation of the 11th edition of the Safari Classic Rally which will be held from 9th to 18th December, commemorating 30 years since their last partnership in which Ian and the iconic “Flying Sausage” made history by winning the WRC East African Safari rally in 1994.
Speaking at the kit handover ceremony, Farmer’s Choice CEO, Jim Taylor, expressed enthusiasm about rekindling of the partnership.
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“We are delighted about our partnership with Ian for the East African Classic Safari Rally. Ian’s unwavering focus and commitment mirror what we stand for as a homegrown Kenyan brand and we are proud to bring back the Flying Sausage this year. Our partnership extends beyond the rally and we are honored to be part of his endeavors, we hope it drives a new generation to pursue motorsport activities inspired by his career,” he said.
The Birth of the Famous Safari Sausages
Ian first partnered with the company in 1994, where he represented Kenya under the Farmer’s Choice banner as he drove a Toyota Celica GT4 dubbed the “Flying Sausage” in the World Rally Championship.
His win was the first of his international career and as such was honored by Farmer’s choice who introduced “Safari Sausages” with special branded packaging. These have gone on to be one of the highest selling sausage products of the company.
Ian Duncan expressed gratitude for the support and is excited about the opportunity to replicate his historical performance with the brand once again.
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“Farmer’s choice is part of rally heritage in Kenya and I am excited for this opportunity to partner once again to recreate the success of the Flying Sausage in this year’s Classic Safari Rally. We’re optimistic about a great performance and invite all motorsport enthusiasts to come out and support the drivers, enjoy the rally and continue to grow the development of the motorsport community as part of our national heritage.” He said.
Speaking on their preparedness for the event, Ian stated the unpredictable weather patterns might pose a challenge in finding navigable routes, although his team is well prepared to tackle this problem head on. He recently did a test run for his car at the Guru Nanak rally a while back and is confident he will finish in the top positions.
Ian Duncan and his navigator, Jaspal Matharu, will take on 62 other drivers, covering 0ver 4000km across the rally route, making this the largest number of driver entries in the history of the Rally. Various promotional activities by Farmer’s choice aim to amplify interest and support for the sport nationwide.
