Global gaming firm SportPesa has agreed a monumental partnership deal with LaLiga.
Spanning an initial three years, the agreement will aim to help LaLiga grow and engage with fans within Africa, a key strategic territory.
SportPesa will in turn become LaLiga’s first ever Official African Betting Partner, continuing an ongoing trend of world-firsts for the gaming brand.
The ground-breaking partnership was finalised on Friday, April 21, 2017, when LaLiga President Javier Tebas and Managing Director of Sales, Marketing and Sponsorship Adolfo Bara met with SportPesa CEO Ronald Karauri and Director responsible for Global Strategy, Ivo Bozukov.
Speaking during the signing ceremony, Tebas hailed the partnership as critical to their aim of globalising the league, where superstars such as Cristiano Ronaldo, James Rodriguez, Luis Nani, Lionel Messi, Samir Nasri, and Antoine Griezmann represent some of the world’s most famous clubs.
LaLiga’s Commercial and Marketing General Manager, Adolfo Bara hailed the partnership as; “This is a very important agreement for LaLiga, as this further solidifies our commitment to the African continent.
LaLiga is the best league in the world and this agreement with SportPesa is an indication of us joining forces with a global company that has a dominant foothold in Africa.
It is paramount for LaLiga to constantly get closer to its fans all over the world and we’re sure that this new partnership will contribute towards that.
” SportPesa CEO Karauri welcomed LaLiga’s engagement with the African continent and the league’s commitment to contribute high quality playing equipment, sports kits, coaching programmes and public viewing events for those who have had the opportunity to experience the joy of Spanish Football.
“We believe that this partnership will bring LaLiga, a globally recognised leader in Football talent development, into Africa.
It ties well with our company’s objective of developing sport in Africa by bringing in the invaluable professional experience of one of the top leagues in Europe” Karauri declared.
Already active in Africa, LaLiga has offices in Johannesburg, South Africa, and Abuja, Nigeria.
With this agreement, the league hopes to achieve much greater visibility and understanding of Spanish clubs overseas.
It is another example of LaLiga’s internationalisation strategy, the aim of which is to expand its brand and fly the flag for Spanish football all over the world.
A truly global sporting property, LaLiga also has offices in the United States, China, the United Arab Emirates, India and Singapore – boasting a combined global audience of some 2.5 billion people in over 180 countries. LaLiga and SportPesa are united by a shared vision and conviction concerning the potential for the growth of football across Africa.