Gor Mahia and Sportpesa Launch Sponsorship deal
Talk of hooliganism dominated as Kenya Premier League Champions Gor Mahia and local betting firm Sportpesa officially unveiled sponsorship deal in an event that took place yesterday,4th March.
The club has been struggling with financial challenges since Tuzo withdrew its sponsorship from the team due to frequent acts of hooliganism that frequently marred the team.
This comes barely three days after Sportpesa unveiled its sponsorship deal to AFC Leopards.
Speaking at the launch,Gor Mahia Chairman Ambrose Rachier expressed his appreciation that the club has landed five year deal despite hooliganism cases,calling it a marriage.
“I want to sincerely thank Sportpesa for this marriage.I call it a marriage,although it is only scheduled to last for five years I am convinced beyond doubt that what’s going to happen in those five years will definitely invite a renewal of the marriage and a new marriage license”.
Rachier however,vowed to fight hooliganism that occur during the club’s matches.
“In the future I am going to fight tooth and nail to ensure that acts of hooliganism do not take place in the stadium and when they do,in the very unlikely events they do,the long arm of the law will catch up with the perpetrators”.
Sportpesa through Captain Ronald Karauri condemned in a speech those who turn clubs into ethnic cocoons.
“Gor Mahia is indisputably a prominent Kenyan brand. Those who try to confine it to geographical zone miss the point altogether.Because the potential inherent in Gor Mahia is one huge on the kind of pride nations build a sense of deep patriotism, purpose and identity on” he said.
He also stated that “At Sportpesa, we are keen on demolishing myopic barriers that force our National brands into ethnic cocoons.We are happy to unlock the potential of our pool of National talent and to give them local purpose and identity as well as international bearing that puts Kenya on the World map”.
Karauri urged Gor Mahia to protect the club’s brand at all costs to ensure it continues enjoying the support the club needs to achieve a collective goal.
AUTHOR: COLLETA JUMA