In Summary :
- AZAM TV unveiled as the FKF Premier League official broadcast partner.
- The seven-year deal worth 1.3 billion shillings to televise the top-flight league after more than six years without a broadcaster.
Football Kenya Federation has today, August 31, 2023, unveiled Azam Media Limited as the FKF Premier League official broadcast partner.
FKF secured a seven-year deal worth 1.3 billion shillings with the Tanzanian Pay TV company to televise the top-flight league after more than six years without a broadcaster.
The partnership will run for seven years and is worth USD 1 Million for the first season, with an increment of 10% for the subsequent seasons.
Under the deal, Azam Media will air four matches in every round on their Pay TV and Digital platforms.
Speaking at the launch of the partnership, FKF President Nick Mwendwa expressed his gratitude to Azam Media for dedicating resources towards the development of the league and Kenyan football at large.
“We thank Azam Media for agreeing to partner with us. This partnership will go a long way in improving the visibility of the league and in the long run, making our league even more competitive,” said FKF President Nick Mwendwa.
“As a Federation, we remain committed to the development of Kenyan football and as such, we shall continue seeking partnerships with like minded companies with a view of increasing the commercial value of the league,” added the FKF President.
Azam Media LTD, a leading Media and Production company operating on Direct to Home (DTH), Digital Terrestrial Television (DTT) and Over the Top (OTT) platforms, has since dedicated Azam Sports 4 HD to Kenyan football content.
Created in 2013 the broadcast satellite company already owns television rights for Tanzania’s league and previously sponsored the championships in Rwanda and Uganda.
South Africa’s DStv, Africa’s main satellite provider, terminated its contract to broadcast the Kenyan league in 2017 citing a breach in their agreement.