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Isuzu EA and Eliud Kipchoge renew Brand Ambassador Partnership


Truck and bus manufacturer, Isuzu East Africa (Isuzu EA), is delighted to announce the renewal of its Isuzu Dmax Brand Ambassador Partnership with renowned marathoner, and 2016 Olympic Marathon Gold Medallist, Eliud Kipchoge for another two years.

This takes the partnership between Eliud and Isuzu EA into its second year, and further establishes Isuzu EA as a strong supporter for the growth of sporting talent in Kenya.

Speaking at the partnership signing ceremony at Isuzu EA offices, Managing Director Rita Kavashe said the renewal of the brand ambassador partnership is a testimony of the success realised over the first year.

“One year ago, we announced our first ever brand partnership with a sports personality, Eliud Kipchoge.

Eliud resonates particularly well with the key attributes of the Isuzu brand.

Through his world class performances, he has demonstrated remarkable strength, resilience and reliability in the races he has participated in.

We’ve seen great value in bringing together these two strong brands. We are proud to have Eliud as our Isuzu Dmax Brand Ambassador,” she said.

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“It is our belief that a lot more needs to be done to uplift sporting activities in the country. It is part of our mission to support the sporting talent of our young people by forging and encouraging such partnerships.

As Eliud gears up for the upcoming Berlin Marathon, we wish him great success. Indeed, we are keen to reward him with a new Luxury Isuzu Dmax Double Cab pickup if he breaks the World Record,” said Rita.

An elated Eliud Kipchoge noted that many challenges are faced by the sporting community in Kenya. He was happy that Isuzu EA was taking the lead in promoting sports in Kenya.

“Isuzu EA’s steadfast support to my running career sends the important message that major corporates have a significant role to play in sports building at all levels, from local grassroots to international levels,” said Mr. Kipchoge.

The renewed brand ambassador partnership comes just one week before Eliud leaves the country for the Berlin Marathon, which will take place on Sunday 16th September, 2018. Valued at Ksh 20 million, the partnership will see Eliud receive a new Isuzu Dmax Luxury Double Cab for his training and personal use, as well as full servicing of the vehicle during the period of the partnership.

Isuzu EA will also award Eliud with an Isuzu Luxury Double Cab pickup valued at Ksh 5.9 million if breaks the Marathon World Record in any of his international races.

Besides its partnership with the Marathon Champion, Isuzu EA is also the official transport partner of the Kenya Rugby Union since 2016.