Kenya Breweries Limited (KBL), through its flagship brand Tusker, has endorsed the return of the National Sevens Circuit, sponsoring the Christie Sevens Tournament to the tune of Ksh 4 million in a two-year deal.
The tournament which is hosted by Kenya Harlequin is the second of 6 planned tournaments in the circuit.
This follows a similar sponsorship of Ksh4 million for the concluded George Mwangi Kabeberi Memorial Sevens, which kicked off the National Rugby Sevens Circuit at the RFUEA Grounds this past weekend.
As part of the partnership, Tusker which is celebrating its 100-year milestone is the official alcohol beverage partner of the tournaments through which it will also sponsor the event’s after-party.
Commenting on the sponsorship, Jean Okech, Tusker Brand Marketing Manager said that KBL has been a perennial sponsor of the national Sevens circuit in the past and is delighted to see the circuit make a comeback following a hiatus in 2020 and 2021 due to the Coronavirus pandemic.
“As KBL we are delighted to once again renew our association with Kenyan rugby which has for a long time now been a key platform that brings people together and allows us to interact with our consumers. Towards this end, through our beer brand Tusker, we have committed Ksh8 Million towards supporting the opening two legs of the circuit – Kabeberi Sevens and Christie Sevens.”
“We are excited to see the sevens circuit make a comeback. This has always been a huge part of the Kenyan sporting calendar, and it is my hope and indeed that of the wider KBL and Tusker fraternity that the circuit is here to stay, without any interruption. We are happy to lend support to this series to even improve upon its pre-pandemic levels. The association between Tusker and not just the sevens circuit, but Kenyan rugby, goes back decades. This is the basis that we are looking to kick off from, especially as Tusker and KBL turn 100 years old this year.”
On his part, Kenya Harlequins Chairman Michael Wanjala said; “We are delighted to have Tusker on board once again for Christie Sevens. Tusker is a long-time supporter of rugby and this sponsorship speaks to the brand’s continued commitment to the growth of the sport in the country. We appreciate this sponsorship which will go a long way towards ensuring we have a successful event, and fans can be assured of a fun, and memorable tournament this weekend,” said Wanjala.
Tusker is synonymous with Kenyan rugby, supporting the sport locally to increase the professionalism of the sport in the country, as well as rallying fans to support it. The Tusker brand is synonymous with sevens rugby, and has been the shirt sponsor for the Kenya XVs rugby team severally in the past.
The return of the Sevens Circuit this past weekend was received with much joy as fans thronged the RFUEA grounds in Nairobi, with many expressing their delight at the return, as well as staying on for the after-party, which was headlined by DJs Rudeboy and Twinizzle.