Kenya Breweries Limited (KBL), renowned for its flagship brand Tusker, proudly announces its sponsorship towards Team Kenya for the highly anticipated Paris 2024 Olympic Games, scheduled to take place from 26th July 2024 to 11th August 2024 in Paris, France.
The sponsorship, valued at Sh30 million, was officially handed over to the National Olympic Committee – Kenya (NOC-K) during a ceremony held at the Moi International Sports Centre, graced by NOC-K President, Dr. Paul Tergat.
Mark Ocitti, Managing Director of KBL, reiterated the company’s unwavering commitment to supporting Kenyan sports across various disciplines. “At KBL, our dedication to Kenyan sports runs deep, with a rich history of supporting athletes in athletics, football, golf, rugby, and beyond. We understand the trans-formative power of sports in shaping lives and communities,” said Ocitti.
He emphasized the joy of continuing their partnership with NOC-K, stating that the sponsorship will aid Team Kenya’s preparations and assist NOC-K in meeting logistical requirements for the Paris 2024 Olympic Games.
Paul Tergat, President of the National Olympic Committee of Kenya (NOC-K), echoed Ocitti’s sentiments, emphasizing the significance of corporate sponsors in advancing Kenya’s sporting agenda. Tergat assured the nation of NOC-K’s commitment to ensuring a fair and transparent selection process for Team Kenya, underscoring the importance of integrity and meritocracy in representing the nation at the global event.
Anne Joy Michira, (AJ) EABL Marketing and Innovations Director conveyed condolences to the athletes the nation has lost, including Marathon record holder Kelvin Kiptum. She highlighted the power of sports in promoting gender equality and called upon corporations to rally behind Kenyan athletes.
AJ shared inspiring stories of Tusker’s support for Team Kenya, including the remarkable journey of Robert Wangila, the Kenyan boxer who won a welterweight gold medal at the 1988 Summer Olympic Games while being a truck driver for Tusker and a KBL Employee.
Through this sponsorship, KBL will leverage its Kenya Milele campaign to amplify the achievements of Kenyan athletes and inspire national pride. The campaign will include athlete mentorship initiatives and promotional events aimed at galvanizing support for Team Kenya and fostering unity and patriotism across the nation.
Kenya aims to field a contingent of between 80 and 90 athletes for the Paris Olympics, to surpass the 10 medals secured at the Tokyo Games in 2021. Notably, two team sports have already secured qualification: the national volleyball team, Malkia Strikers, and the Kenya Sevens rugby team. Additionally, 45 athletes from Athletics have achieved qualifying times.
