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Kenya versus Egypt, John Pombe Magufuli, and Winnie Mukami among top Google March Search Trends in Kenya

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The Kenya-Egypt soccer match, former Tanzanian President John Pombe Magufuli, and the AstraZeneca vaccine dominated Google Search queries in March 2021.

Kenyans’ love for football reigned supreme throughout the month as they closely followed the national team and the European football leagues.

The Kenya versus Egypt match topped March Search trends as Kenyans showed patriotism following the national team, Harambee Stars’ match against Egypt’s The Pharaohs in the ongoing Africa Cup of Nations qualifiers.  Kenyans were keen to secure a win that would have restored hopes of the  Harambee Stars qualifying for next year’s Africa Cup of Nations. Second on the trending list was fallen Tanzanian President John Pombe Magufuli.

Speculation was rife for about a week that he had been flown to Kenya while seriously unwell and admitted at a Nairobi hospital.

Journalist Winnie Mukami and former President Mwai Kibaki emerged at numbers 3 and 4 respectively on the trending list.

Winnie succumbed to COVID-19 related complications with Kenyans turning to Google Search for information about her life and career journey.

Kenyans also searched for former President Mwai Kibaki as an online debate ensued about who, between him and the current president, is the best.

The Champions League draw emerged as the fifth most searched query by Kenyans seeking information about their favourite teams and how they were paired to face each other in the quarter-finals. The draw also emerged as the third trending search query by Nigerians. The sixth trending search query, “Uhuru’s speech today”led Kenyans to want to know the details of the new COVID-19 containment measures imposed by the president during his fourteenth and fifteenth addresses on 12 and 26 March respectively. 

The Manchester United versus AC Milan match was the seventh trending Search query in March as Kenyan football lovers followed to know which team would win and proceed to the quarter-finals of the Champions League. Both South Africans and Nigerians also searched for this game, making it the seventh trending query in South Africa and eighth in Nigeria.

Kenyans also turned to Search seeking information on the effectiveness of the AstraZeneca vaccine after it was rolled out in the country, making it the eighth trending search query. Endometriosis emerged as the ninth trending query as Kenyans turned online to get information about it. This comes as March is recognised as Endometriosis Awareness Month and aims to raise awareness on the magnitude of the condition. English Premier League games also dominated the trending list with the Manchester City versus Southampton match closing the top 10 trending searches by Kenyans in March. Other league games that also trended include Burnley versus Arsenal, Arsenal versus Tottenham, and West Ham versus Arsenal.

Below are the March Search Trends for Kenya, Nigeria, and South Africa


  1. Kenya vs Egypt
  2. John Pombe Magufuli
  3. Winnie Mukami
  4. Mwai Kibaki
  5. Champions League draw
  6. Uhuru speech today
  7. Man United vs Milan
  8. AstraZeneca vaccine
  9. Endometriosis
  10. Man City vs Southampton


  1. Nasims
  2. Grammy Awards 2021
  3. Champions League draw
  4. Coming to America 2
  5. Npower Portal
  6. International Women’s Day
  7. Chelsea vs Everton
  8. Milan vs Man United
  9. Osasuna vs Barcelona
  10. Izzar so episode 39

South Africa

  1. Noxolo Maqashalala
  2. Mamelodi Sundowns vs Tp Mazembe
  3. Mamelodi Sundowns vs Polokwane City
  4. Menzi Ngubane
  5. Oprah Interview Harry Meghan
  6. Karima Brown
  7. Man United vs Milan
  8. King Zwelithini
  9. Bafana Bafana
  10. Meghan Markle

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