The Kenya Rugby Union has entered into a three-year partnership with Bidco Africa that will see the latter become co-sponsors of Kenya Sevens and Kenya Lionesses.
Under the new sponsorship deal, Kenya Sevens and Kenya Lionesses will now play all the 2017/18 HSBC World Sevens Series tournaments wearing the insignia of Bidco Africa on the back of the jerseys.
Commonwealth Games and 2018 Sevens World Cup are also included.
The Sevens players and the management will receive a healthy monthly package from Bidco. KRU chairman Richard Omwela said this will cover even those that they live with.
Shujaa will don the new shirts bearing Bidco’s name in Friday’s Dubai Sevens.
Speaking during the signing ceremony, Bidco Africa Group Commercial director Chris Diaz, said sport was a key pillar of the company’s engagement with its customers, as it directly aligns with Bidco’s philosophy of ‘Happy, Healthy, Living”.
Kenya 7s players Andrew Amonde, Billy Odhiambo, Phila Olando the Lionesses Captain, Lionesses team manager Camilyne Oyuayo and players Sheila Chejira and Grace Adhiambo attended the signing ceremony on Thursday at RFUEA grounds.
As part of the deal, Bidco will also support the Kenya Rugby Union in its goal of using diet and proper nutrition to optimize their players.
“If players want to be in the best possible shape to do well in rugby, then they need to get their diets right,” said Diaz. “Effective training and recovery, coupled with healthy eating, are the key ingredients to performing to your best.”
The team, under the tutelage of coach Innocent Simiyu, finished last season’s campaign in 12th place with 63 points.
Kenya’s best performance in Dubai remains a third-place finish achieved during the 2012 edition.