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Mixed Reactions As Lupita Is Named De Beers Ambassador


Us based Kenyan actress Lupita Nyong’o has raised a storm online following her announcement as the first ever Global Ambassador for  De Beers-a jewelry collection.

Taking to her Instagram, Lupita shared the good news with her fans highlighting that the jewel maker intils a positive impact with people around the mines as well as chanelling advocacy for women and girls around the world.

“I’m honored to be the first Global Ambassador for @debeersofficial. Our new campaign brings to life the the transformative power you can feel when wearing diamonds,sourced responsibly, knowing they are creating a lasting positive impact for the people and places the jewelry comes from. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world. #DeBeers” wrote Lupita.

Some of her fans took offense with the jeweler Debeers as a primary source of blood diamonds in the war tone african countries such as  Liberia, Angola, Democratic Republic of Congo and Central African Republic where the illicit trade thrives through war and human rights abuses.

“Debeers? Really? Maybe you can convince them to give back the resources they stole from the people they helped colonize, smh.” fired one fan.

“How does De Beers help spread advocacy to their diamond mines and the child labour used there?” read a second one.

“You look beautiful. The campaign does not” appeared another comment.

“This is actually terrible considering their history in South Africa. Really disappointing @lupitanyongo” Posted another fan.

However, others simply marveled for Lupita’s exploits and urged her on.

“so beautiful” wrote one fan.

“Myyyyyy gorgeous 😍💕” flew another comment.

Lupita’s ambassadorial duties comes in the wake of her feature in Rihanna’s new music video ‘Lift me up’ together with her Black Panther movie cast.

By Steve Osaka


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