Businesspeople in the lakeside city of Kisumu anticipated a windfall once it was confirmed that this year’s Tusker OktobaFest would be heading to the city.
Their expectations were well met, with upticks in customer activity realised across the transport, hospitality, and services dockets.
Bodaboda riders and food vendors around the event venue voiced their appreciation for the swelling crowd of customers for their services.
“Everyone in Kenya is reeling from the effects of the economic downturn that we are currently experiencing. The business opportunities that have come about because of OktobaFest coming to town are very much appreciated. As bodaboda riders, we are grateful. Any day we have something in our pocket to take home is a good day.” Said Maurice Otieno, a boda-boda rider from Nyamasaria.
Revellers in Kisumu and neighbouring counties were also eagerly anticipating the event, touted as one of the grandest celebrations of Kenyan culture by way of beer, entertainment, food, fashion, arts, and music.
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The headlining talents, Ndovu Kuu and Khaligraph Jones had the crowd at the Black Pearl Lounge & Grill singing along to their hits through the night.
Catherine Twesigye, Tusker Brand Manager, channelled the optimism surrounding this year’s OktobaFest East Africa, saying:
“We must acknowledge that Kisumu was more than ready to show us how they do things from a cultural and impact standpoint, which was felt throughout the town, from the ladies selling fish to business operators around the venue. I am grateful to the Kisumu crowd for coming through this weekend. Next weekend, the Tusker OktobaFest will make its debut in Naivasha as we await to tap into how Rift Valley culture.”
This year’s OktobaFest aims to build upon the essence of the highly acclaimed 2022 event while expanding its footprint to the East African countries of Kenya, Uganda, Tanzania, and South Sudan.
