The home of Nokia phones, HMD Global, has today launched the latest addition to its 5 series smartphones – the Nokia 5.4.
The new handset has been designed to help people manage their increasingly busy lives while catering to the growing side hustle trend.
Side hustlers supplement their salaries with an additional income stream – whether it is as a designer, writer, photographer or DJ, the rapidly expanding movement has seen more and more people turn their passions into cash, by simply using their phone.
Championing speed and performance at amazing value, the Nokia 5.4 is the perfect partner for budding photographers.
The signature quad camera stamps out shutter lag completely and has been upgraded to 48 megapixels – that’s 162 times better than the first Nokia camera phone (the Nokia 7650).
This means you’ll never miss a moment – whether you’re capturing your passion project or precious family moments.
Treasured videos will look richer with professional colour grading for a cinematic feel to your home and work movies.
As for that all-important performance, the Nokia 5.4 promises a faster and smoother experience. In fact, it has enough juice to power you through 42 commutes (mean global commute is 67 minutes i) and while still having enough battery left over to check in with the kids and your email.
Leaders in offering the latest security patch updates and Android upgrades, Nokia smartphones are beautifully designed inside and out.
With three years of security updates covered, parents are safe for the time it takes their newborn to start walking, talking, speaking and telling their own storiesii .
Bringing peace of mind to consumers, Nokia smartphones are number one in the 2020 brand trust rankingsiii, raising the industry benchmark for upgrading more affordable devicesiv.
“With the Nokia 5.4 we wanted to combine high performance with great value and offer more with this phone. I like to think we set the bar for what mid-range phones should offer, so it’s hugely important to me to design phones that not only perform but are also secure and built to last. Being built to last is about much more than craftsmanship, it’s the ongoing maintenance and updates. Whether you’re powering an electric car or a Nokia handset, understanding that software updates are vital to ensuring your tech’s performance is crucial. I’m proud to say that we are one of the firms who do this best,” said Gopher Ogembo, Senior Business Manger, Kenya & East Africa at HMD Global
Capture moments like the pros
The impressive combo of a 48MP quad camera and 16MP front camera allows you to take stunning photos and videos.
Capturing incredible detail at any time and in any place has never been easier – be it in the light, dark, at home or on the move.
The main camera’s ultra-wide lens takes in the bigger picture and is perfect for expansive landscape shots.
Meanwhile, the depth and macro cameras will get those portraits and close-up snaps just right.
Shutter lag is so often the ruin of that on-the-move, once in a lifetime shot – for the Nokia 5.4, this has been reduced to zero, meaning you won’t miss that never-again moment.
When shooting content, we’ve emulated the experts for our ‘Cinema’ mode.
This function captures 24fps (the film industry standard) and allows users to shoot content in 21:9 cinematic format.
Once finished, the professional color grading options can add a Hollywood-like feel to your memories.
To get smoother motion shots, simply dial it up to 60fps video recording – that’s nearly three times the film industry standard.
Whether you’re filming your kid’s newly mastered skateboard trick, your dog’s fetch skills or the views from your daily run, the high frame rate will capture every move.
Combined with image stabilization, OZO spatial audio and wind noise cancellation for videos, the Nokia 5.4 is perfectly suited for today’s busy lifestyles.