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Nyashinski Appointed Samsung’s Brand Ambassador


Samsung has announced that it has partnered Kenyan singer and rapper  Nyashinski as its brand ambassador.

The announcement was made in an unexpected and spectacular virtual way.

The partnership will move the popular tech brand even closer to the heartbeat of the nation, with many exciting activities and promotions featuring Nyashinski on the way.  Nyashinski, whose real name is Nyamari Ongegu, is one of Kenya’s biggest artists, making a name for himself, first as part of 3-man rap group Kleptomaniax and later as a massive solo star.

“Samsung is committed to deepening our partnership with local talent. In our eyes, Nyashinski has time and time again, personified our brand ethos – Do What You Can’t. He is an artist with a purpose and a musician who brings people joy, which is why Samsung is proud to be associated with him.” says Charles Kimari, Head of Mobile at Samsung Kenya.

Speaking during his unveiling, the singer revealed that he is happy to work with the tech-giant saying that it is an honor to work with a company that challenges him.

“I look forward to connecting my fans with technology that makes life better in new ways. Any brand that challenges you to do what you can’t, and gives you the tools to do it, is a brand I believe in,” says Nyashinski.