In Summary

• Popcaan Secures a Fresh Collaboration with Clarks for ‘Unruly’ Wallabee Boots.
• The red and black shoe, which features  Popcaan’ s signature ‘Unruly’ slang, will be sold for Ksh. 28,738.
• Popcaan says he fell in love with Clarks from as early as childhood but, unfortunately, could not afford it then.

Jamaican singer Popcaan a.k.a The Unruly Boss  has teamed up with British shoemaker Clarks to launch a customized Wallabee Boot on November 10, 2023.

The red and black shoe, which features  Popcaan’ s signature ‘Unruly’ slang, will be sold for $190 (Ksh. 28,738) .

Popcaan, whose connection with Clarks dates back to his 2010 hit song with Vybz Kartel and Gaza Slim, said he’s excited about this new venture.

“The Wallabee is my favorite Clarks [shoe] so it’s only right,” he says on why he chose that particular silhouette. “Red, black and purple are unruly colors. Big up Clarks we going harder on the next design in store,” he reveals.

Popcaan’s Undying Love For Clarks

Popcaan said he fell in love with Clarks from as early as childhood but, unfortunately, could not afford it then. Fast forward to years later, he can sport them as he pleases.

“Wearing a pair of Clarks makes you a part of the street culture, so when politicians and them wear Clarks they think it’s cool to the streets,” he said.

“The brand means a lot to my culture so it’s naturally a part of Jamaican history known worldwide. We all take to it and I guess as kids live, they’ll learn.”

Clarks Dancehall Collection

In August, Clarks launched “The Dancehall Collection” to pay homage to the genre and Jamaica for fully embracing the British shoemaker’s iconic styles.

Released on August 22, 2023, the collection saw the Wallabee and Wallabee Boot silhouettes in new designs consisting of the colors green, blush pink, and blue, which are said to be reminiscent of the island’s bold culture.

Besides the introduction of the Wallabee Boot in Cactus Green, Clarks Original’s Desert Trek and Desert Boot were “also altered to include the usage of premium suedes and tonal embroidered stripes that subtly nod to the pinstriped suits found on old photographs taken of dancehall goers.