- Popcaan has teamed up with shoe brand Clarks originals in manufacturing custom-made ‘Unruly Clarks’.
- Each pair is crafted with premium soft suede and national cerpe sole combining Clarks featires with Popcaan’s fashion statement.
- Popcaan shot to instant fame in 2010 with the ‘Clarks’ song featuring Vybz Kartel.
Jamaican dancehall star Popcaan has inked a major deal with leading British shoe brand Clarks for the manufacture of custom-made ‘Unruly Clarks’.
The revelation was made by the shoe brand in conjunction with the dancehall star.
According to an update, the Wallabee boot in red color was reworked to camo motif tonal red.
The ‘Unruly’ branding features throughout on the sock and fobs.
Each pair is crafted with premium soft suede and national crepe sole combining Clarks signature features with Popcaan’s fashion statement.
Complementing the look is the vamp, collar and laces contrast to the red camo in black.
The custom-made ‘Unruly Clarks’ have already hit the market with several Jamaican store lines having it.
The retailers are namely Signature Style, Trevor’s Clothing and Accessories, Collectibles, Fashion Express, Shoe Gallery, Royal Fashion and Cann’s Originals.
The pairs will be available also in the UK, US and Japan among others.
Popcaan’s fans are continuing to marvel at the new piece of art with Popcaan seen stepping in the new kicks.
We sampled a few of the reactions below.
“This really a full circle moment. Clarks being his first hit song that buss him and now he has a deal with clarks for his own shoes”
“The world is yours”
“It was about time”
“Me can’t wait for dis pairs on my feet’s when its dropping”
First Hit Song
Popcaan burst to the limelight with the song ‘Clarks’ in 2010 after being featured by incarcerated dancehall icon Vybz Kartel.
From then on he has maintained his grip on the music industry with release after the other.
In 2016, Popcaan signed with Canadian rapper Drake’s record label, Ovo Sound and Warner Records.
Some of his internationally acclaimed songs are Only Man She Want, Everything Nice and El Chapo among others.