Kenyan football fans will be visiting London to watch Arsenal play in the English Premier League after betting company Sportpesa announced sponsorship of ten (10) fans to Emirates Stadium on Thursday.
Plans to ensure that each of the winners of the ‘road to emirates’ competition that has been running in September gets a passport are underway,officials announced.
SportPesa CEO Ronald Karauri said “we are happy to reward our fans.This is the only beginning.Many Kenyans took part in this competition and therefore we plan to having another one very soon.”
The winners will also have a chance to tour the Emirates Stadium,watch a live Arsenal game and tour London.
“This is one of the benefits Kenyans are enjoying through extension of the partnership between the English Premier League club and Sportpesa.
The partnership saw the sports betting company become the official Betting partner of Arsenal.”
The 10 fans including an Education officer,a businessman,a security officer and a teacher among others expressed their happiness after becoming the lucky winners.
I am very excited to have emerged as one of the winners.; This will be my first time to travel to London and watch an Arsenal game live.I can’t thank Arsenal and Sportpesa enough for this opportunity”, said an excited Robert Chepkon,a Kericho resident who works as security cadre in a local high school.
Following the partnership,Arsenal fans in Kenya will also be offered a range of club-related benefits including official merchandise and match tickets to see the team in action at emirates stadium. Sportpesa will also engage directly with Arsenal ‘s African supporters through the club’s digital channel and marketing initiative featuring first-team player and club legends.
The deal signed between Arsenal and Sportpesa is also geared towards nurturing grassroots football and supporting Sportpesa’s existing Sponsorship of the Kenya Premier League and Super 8 League in Kenya.
These capacity building and sports development initiatives from Arsenal have already been rolled out,with 60 Kenyan coaches from all all over the country having taken part in a training camp earlier this year,in May.The training was conducted by Arsenal-trained coaching staff ,in an effort to ensure both footballers and coaches learn to incorporate the key principles of playing the Arsenal way’.Arsenal Legend Sol Campbel was in attendance.
Plans are at an advanced stage to organize another training camp before the end of the year.