Sauti Sol signs International Recording deal with Universal Music Group
Pop group Sauti Sol has signed an exclusive recording agreement with Universal Music Africa (UMA), a division of Universal Music Group (UMG).
The agreement will give the band access to UMG’s global network around the world and will allow greater opportunities for the band to reach new audiences globally.
Speaking after the news broke on Thursday, Sauti Sol band member Bien Aime Baraza said he has waited for this moment for long.
“I love new beginnings. I have waited for this day for all my life. I can’t wait to share love, music and be back on the road. The year off has really been a steep learning curve. But I couldn’t think of a better way to come back than this album. @sautisol fans are about to have a blast. I LOVE YOU ALL ❤ #MIDNIGHTRAIN.”
The deal comes at a time when Sauti Sol is working on their next album dubbed Midnight Train.
“It’s official! Our first major label deal, @universalmusicgroup. Thank you guys for being patient. We really hope y’all are ready for the new album. 🔥 #MIDNIGHTRAIN 🌎🚀 @umgsa @africacreativeagency,” read the announcement
“Always wanted and wondered what it would feel like to be signed to a major! Well It’s official! Our first major label deal, @universalmusicgroup, you’ve been awesome and so supportive during this process thank you loads! Thank you guys for being patient. We really hope y’all are ready for the new album. Sauti Sol to the world #MIDNIGHTRAIN @umgsa @africacreativeagency” Sauti Sol’s Chimano said