In Summary

  • Shaggy was punished for choosing dancehall.
  • He believes in the art of uniting in growing the Reggae genre.
  • The ‘It Wasn’t Me’ hit maker further shared his love for working with younger artists noting their work ethic and energy.

Reggae and dancehall superstar, Shaggy has reminisced how he lost his recording deal with Universal Music label for choosing dancehall.

The veteran entertainer shared the past ordeal during the opening of the Island Music Conference on Wednesday night.

Island Music Conference is Shaggy’s brainchild with artist manager, Sharon Burke.

According to Shaggy, an artist should have self belief no matter what other people think.

“You should not be scared betting on yourself…the last major label I was signed to was Universal, and I remembered the minute I was dropped from that label, I was dropped because I insisted that I wanted to put a dancehall record out and they really didn’t see to eye on that” recalled Shaggy.

Despite the label being skeptical on his future with dancehall, Shaggy would later prove them wrong. As an independent artist, Shaggy had his first hit “Church Heathen” which spent 19 weeks on the charts at no. 1.

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Shaggy further shared that reggae artists have less working opportunities unlike other genres. With this, the only way of pushing their crafts is through working together.

This was also the only way of growing future generations.

“What we have to start doing is realizing our value and the only way we get value is to create a movement. It can’t be Sean Paul and Shaggy alone. We are not the future. I’m sorry, the future is the artists coming up right now” he continued partly.

Shaggy during a past show PHOTO Courtesy


Collabo With Younger Artists

The “It Wasn’t Me” hit maker further revealed his love for working with younger artists noting their work ethic and energy.

He went ahead and gave an example of Spice who he disclosed records her parts in just one take.

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While summing up, the reggae and dancehall icon added that it’s prudent for an artist to have a formidable team.



February 23, 2024

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