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Tata Motors launches new ‘ULTRA’ Business Utility Vehicle in Kenya


tataTata Motors has launched in Kenya its next-generation range of ULTRA Business Utility Vehicles in the light commercial vehicle segment.

The Tata ULTRA seeks to meet changing customer needs for a commercial vehicle based on superior performance, with a comfortable world-class cabin, heavy-duty aggregates and multiple load-body configurations.

The Tata ULTRA offers the lowest overall cost of ownership, safety and offers multiple features, including increased performance and can cater to payloads ranging 4 to 11 tonnes and engine capacities from 125 HP to 180 HP.

Speaking during the launch in Nairobi, Tata Motors Ltd Executive Director for Commercial Vehicles, Mr. Ravi Pisharody, said the new truck is a result of an extensive study into the lives of drivers to better understand their expectations.

“The Tata ULTRA is designed to fast-track their businesses with superior all-round performance. As a major player, we are committed to shaping the industry here, with the latest global technologies, giving the Kenyan customer competitive business advantages with the trusted credentials of the Tata Motors brand,” he said.

Tata Motors Ltd Head-Commercial Vehicles International Business, Mr. Rudrarup Maitra, said the innovation is a step forward in Tata’s transformation journey, reaffirming the company’s commitment to  offering next-generation commercial vehicles solutions to its customers in Middle East and African markets.

“Having successfully launched Tata Prima range of trucks in East Africa and South Africa last year, we hope to repeat the same with ULTRA. We are very excited with the buzz Tata Ultra has created during the trials in Kenya. An important product from the Tata Motors commercial vehicle portfolio, with ULTRA we hope to consolidate our position in the light-duty commercial vehicle space here in Kenya,” he said.