Ndovu Kuu, Breeder LW, Bensoul, Ssaru and Fathermoh were all on hand to headline Sherehe Mtaani in Uthiru as part of Chrome Trademark’s Sherehe Mtaani, an initiative pegged on the spirit brand’s Street Filosofia campaign.
Hundreds of residents of the Uthiru area defied the heavy downpour and showed up in strength to see their favourite artists. For a redeemable 300 bob, fans were treated to hit after hit courtesy of the artist lineup, which, in addition to the artists mentioned eariler, included mercurial MC Gogo, DJs Kalonje, and Maddz, and even upcoming artists in the crowd, who were given their fifteen minutes of fame.
Fans were also treated to a surprise when Breeder LW brought out rapper Zzero Sufuri for a surprise performance. All this was in line with the Chrome’s Street Filosofia campaign proposition, which is to pay homage to the origins of urban Kenyan culture, music, food and lifestyle.
Speaking during the event, Chrome Trademark brand manager, Lilian Mbugua, noted that the Street Filosofia campaign remains geared towards not only celebrating the local consumers of the brand, but also motivating and uplifting them as they work to make their lives better.
“Street Filosofia remains unchanged, a campaign that celebrates the strong affiliation to, and a sense of pride in the streets and neighbourhood where our consumers come from. Our Sherehe Mtaani remains a hige part of it, because look: for 300 bob, you are getting to see some of the hottest names in Kenyan music, as well as a chance for supporters of the brand to showcase what makes their neighborhoods unique. Today, we are here in N-Town, Uthiru, and despite the terrible weather, everyone has had a great time.”
She added, “Our ear, as the Chrome brand, remains glued to the streets and channeling the bold, trendy and vibrant character that makes urban Kenyan culture so vibrant and so dynamic. The Street Filosofia campaign is therefore about giving the different neighborhoods that our consumers come from the chance to tell their story – what makes them tick and more importantly, what makes them unique.”