In Summary
- The design of the ball is inspired by the joy of football and the energy of the tournament
- The FUSSBALLLIEBE Official Match Ball will be used throughout the UEFA EURO 2024 tournament in Germany
- It incorporates Adidas Connected Ball Technology, enabling match officials to make accurate decisions faster
Euro 2024 is now just months away and on Wednesday, Adidas unveiled the official match ball that will be used at next summer’s tournament.
In a nod to hosts Germany , the ball has been named Fussballliebe (football love) and features the colours of the German flag.
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adidas/UEFA
Adidas Ball Technology
The Official Match Ball will feature adidas Connected Ball Technology which sends precise ball data to video match officials in real time.
Combining player position data with AI, the innovation contributes to UEFA’s semi-automated offside technology and will be key to supporting faster in match decisions.
Developed in close collaboration with Kinexon, adidas Connected Ball Technology can also help VAR officials to identify every individual touch of the ball, reducing time spent resolving handball and penalty incidents.
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FUSSBALLLIEBE Design
The design of FUSSBALLLIEBE represents the movement of the ball and the energy of the game through prominent black wing shapes accentuated with colourful edges, curves and dots.
The use of bold red, blue, green and orange celebrates both the vibrance that the competing nations bring to the tournament and the pure simplicity of football that attracts so much love from fans around the world. Illustrations of each of the tournament’s stadiums appear on the ball alongside the name of each host city.
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As well as using recycled polyester and water-based ink, FUSSBALLLIEBE is made from more sustainable bio-based materials than any previous adidas Official Match Ball. Every layer of the ball has been adjusted to include materials such as corn fibres, sugar cane, wood pulp and rubber.
