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USAID Launces Campaign To Urge Pastoralists To Adopt Good Practices

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The USAID Feed the Future Livestock Market System (LMS) today launched a Social and Behaviour Change (SBC) campaign to encourage pastoralists to adopt good practices.

The campaign dubbed ‘Ufugaji Bora, Maisha Bora’, focuses on changing the behaviors of individuals and communities’ behaviors and their social norms and environmental factors.

Speaking during the launch of the campaign, Turkana Deputy Governor Peter Lotethiro says that the campaign will equip pastoralists with information for better livestock management to attract more revenue and income.

“The County Government is fully behind the campaign as it will equip pastoralists with information for better livestock management thus generating more income for them and attracting more revenue at the Turkana Livestock Market and other markets,” said Lotethiro.


Dr. George Wamae, Senior Market Systems Specialist, Kenya Livestock Market Systems Associate Award 1, said the campaign seeks to address the social expectations and environmental factors that prevent pastoralists from adopting good practices.

“We are happy to collaborate with the County Government of Turkana on this SBC campaign which is a step towards transforming our communities. Through the campaign, we want to empower and bring lasting change among the pastoralist communities by imparting the knowledge that will ultimately improve their well-being and quality of life,” added Wamae.

The campaign will amplify and encourage the pastoralists to adopt five vital good practices among them use of technology.



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