In Summary
- The shoes were designed with both style and performance in mind, making them appealing to both athletes and fashion-conscious consumers.
- Wearing these sneakers is seen as a status and class symbol. Air Jordan products make people feel proud and confident.
- It is the Jordan brand history that entices people to buy it.
Jordan Trying To Kill It In The Resell Market
It all started with a franchise, an immortal icon, and a basketball and lifestyle revolution. They were designed for one of the greatest basketball players of all time, Michael Jordan, which gave them an instant celebrity endorsement.
The shoes were designed with both style and performance in mind, making them appealing to both athletes and fashion-conscious consumers.
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In terms of cost versus product quality, Nike uses the highest quality materials for the production, design, and branding of their shoes, and each time they launch a new design, it has an association with ideas.
Wearing these sneakers is seen as a status and class symbol. Air Jordan products make people feel proud and confident. The products are a bit pricey, but they are worth every penny.
When compared to other brands in the same product line, the quality they provide is extra ordinary. Many people like to buy from the brand and that shows the budget is on the reach.
Before Michael Jordan, Converse was the top brand; when you thought of athletic shoes, you thought of Converse; however, they weren’t hot enough to meet the desires of new emerging youth and fan base in the late 1990s; they were either all white or all black, with no exquisite colors or designs to attract public attention.
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A lot of people tend to compare between Nike and Jordan. Nike has just about any type of sportswear and shoes needed for almost every sport, while Jordan only sells shoes for certain sports (basketball, baseball) and carries not as much sportswear. For prices, both brands can be very expensive, yet Nike is a little bit cheaper than Jordan.
It is the Jordan brand history that entices people to buy it.
