- Rihanna unveils their Fenty Puma sneakers.
- The collaboration between Puma and the global superstar Rihanna has been on the run since 2015.
- Rihanna has been busy building her family with partner and rapper Asap Rocky and has been shifting much of her attention to the Fenty Empire.
Fenty Puma is officially back!
Rihanna unveiled their Fenty Puma’s comeback: A new sneaker design, dubbed the Avanti.
Those who did get their feet in a pair were pretty pleased with their experience in the shoes.
They said the shoes were Lightweight, comfortable, fast, and with an out sole rubber that is quite possibly the best in the game, Puma has all the pieces in place.
The sneakers are retailing at $160 and $ 170. They are available for both men and women.
Rihanna insisted they should be available for children too. She said it was because she wanted her sons included in her designs and their father’s designs too.
PUMA can be considered one of the brands that appears most often in the wardrobes of sports followers, especially in athletics, football, gym, golf, and motorsports.
The collaboration between Puma and the global superstar Rihanna has been on a run since 2015.
It was on 2017 that Fenty owner Rihanna, was made the brand’s creative director.
Rihanna has been busy building her family with partner and rapper Asap Rocky and has not released any album for the longest time.
Rihanna with Asap Rocky and Son PHOTO Courtesy
She has been shifting much of her attention to the Fenty empire, which now includes her wildly successful cosmetics brand Fenty Beauty, Fenty Skin and the growing Savage x Fenty lingerie line.
This has made her an everyday icon at a time when many celebrities of her caliber seem unattainable.
Brands yearn for the type of energy Rihanna oozes when it comes to fashion. It’s a big part of why Puma is betting big on the star again and the Fenty team clearly understands the value of a proven partner.
By Harriet Wambui