NBA star LeBron James is Pharrell’s next Louis Vuitton campaign star. He is a worthy follow-up to Rihanna in terms of star power.

LeBron’s debut Louis Vuitton campaign first appeared on billboards in New York on October 24, presumably a teaser to Pharrell’s second LV runway shows in early 2024.

In the photos, LeBron can be seen hoisting one of Pharrell’s signature yellow LV Speedy bags over his shoulder just like Rihanna did earlier this year.

Rihanna modelling Pharrell’s Louis Vuitton Speedy Bags


Note that LeBron’s carrying one of the leather bags in the LV campaign, not the million-dollar marvel that Pharrell himself toted around Paris all summer.

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Nevertheless, LeBron is a strong choice to trail behind the Barbadian singer. While he may not possess Rihanna’s distinctive style, he certainly boasts the ubiquity, fame, and instant recognition required to create a noteworthy moment.

LeBron’s track record as a brand ambassador for LVMH luxury brands is evident, with his official role as a spokesperson for RIMOWA luggage and his personal endorsements with esteemed names like Dior and Tiffany.

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Of course, LeBron was only one of many huge names who gathered at Pharrell’s debut LV runway show back in June like so many belles attending the ball.

Rihanna’s Billboard of Pharrell’s Louis Vuitton Campaign in June 2023


A-list celebrities like Rihanna, A$AP Rocky, Beyoncé, JAY-Z, Zendaya, Lewis Hamilton, and Kim Kardashian all crowded the enormous front row to get a first look at Pharrell’s vision for the storied house.

It was a stunning turnout both demonstrative of Pharrell’s own star power and the talent he can lure to LV.

Rihanna and LeBron are great personalities so far to be featured on Pharrell’s menswear collection campaign, who will be next?

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